It has always been so: if you want to win — be aware of your competitors. Be aware of what they do and learn from their mistakes. It would be really great to know what they are up to, what strategies they are implementing, and how you can use that information to improve your business. Fortunately, you don't have to send an agent or make a lot of effort, everything is so much easier with modern technologies. There are several powerful spy tools that can help you keep a close watch on your competitors.
SEMrush
SEMrush is one of the best tools that provides a wealth of information about your competitors' online presence. It offers features like organic competitor research, competitor social media analysis, traffic analytics and so much more.
SpyFu
SpyFu is a competitor research tool that focuses on SEO and PPC research. It lets you spy on your competitor very closely. You are able to see a full picture of every channel, every keyword your competitor has bought on Google Ads, every organic rank, and every ad variation from the last 16 years.
SimilarWeb
SimilarWeb has all that you may need. It gives information about your competitors' website traffic and audience demographics. It offers data on website traffic sources, visitor engagement metrics, and even the technologies your competitors use on their websites.
Majestic
Is really good for backlink analysis and also website ranking. Giving beneficial insights into a website's link profile is useful for understanding backlinks' quality and quantity, as well as competitors' link strategies. It has a huge database of over 8 trillion URLs.
Social Status
A tool for analysis of the performance of social media accounts on different platforms like Facebook, Instagram, Twitter, and more. Here are some of its features: profile analytics, competitor analytics, reporting, ad analytics, and influencer insights.
Conclusion
Knowledge is power. Always. These tools will help you to know more about your competitors, but what can be more powerful is focusing on improving your own strategies rather than simply looking after your competitors. With the right approach, you can achieve lasting success.
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